We’re excited to announce the addition of a Brausse Eterna eFoil machine to our production floor—an investment that directly expands what’s possible for our customers. “The era of plain packaging is over. To stand out, you’ve got to get clever and creative. Today’s top brands are reimagining their packaging, mixing it up in weird, wonderful, and attention-grabbing ways,” says Justin Hamra, Creative Director at VistaPrint. The Brausse Eterna eFoil allows us to deliver precise foil stamping, enhanced tactile finishes, and premium embellishments that transform packaging into a true sensory experience—while also improving efficiency, turnaround time, and overall value.
This investment reflects a broader shift happening across the packaging landscape. Recent research from SAPPI North America and Clemson University reinforces this evolution, showing that touch frequency and touch duration are key drivers of purchase behavior. The study found that when a shopper touches a premium package just twice, they are 50% more likely to buy, and premium packaging outperforms plain packaging by nearly three times when consumers are comparing products—especially in unfamiliar or competitive categories.
How Established Brands Stay Unforgettable. How Challenger Brands Look Established.
What makes the Brausse Eterna eFoil especially impactful is its ability to execute the “subtle shifts” Hamra describes—“a change in typography, a switch to textured stock, a foil accent or a new storytelling angle”—with consistency, speed, and exceptional quality. According to SAPPI’s research, shoppers showed 95% more positive emotions toward premium packaging experiences, reinforcing trust, perceived quality, and brand value long after the point of sale. By upgrading our equipment, we’re giving brands more creative freedom without sacrificing timelines or budgets—delivering packaging that is both emotionally engaging and proven to perform.
Source
Research insights referenced from The Touch Advantage: How Premium Packaging Affects Sales, a study conducted by SAPPI North America in partnership with Clemson University.